Ignite Lansing a Success!
04/22/09
Thanks to Capital Gains for recapping the event, GoodFruit Video for putting together the video and the City of East Lansing for co-hosting!
Ignite Lansing was the first Ignite event in Michigan, and was a tremendous success. Stay tuned for more details on the next one. Be sure to visit our sponsors too:
MMCA Featured in Capital Gains
04/15/09
Thanks to Capital Gains for this!
Lansing Creatives Invite Students & Businesses to Second Annual Studio Crawl
04/10/09
Members of the Mid-Michigan Creative Alliance announced plans to open their doors to area businesspeople interested in learning more about the very active and well-respected marketing and advertising community in Lansing. It's all part of the second annual Studio Crawl, which will take place on Thursday, April 23, from 3 p.m. to 6 p.m.
Each year award-winning work is created in Lansing for clients from all over the world, including international auto companies, restaurants, the music industry, manufacturing and more. Organizations like MSU, BIGGBY Coffee, Audi, Comcast, bd's Mongolian Grill, Whirlpool, Harley Davidson and many more come to Lansing when looking for creative partners. In fact, Lansing agencies consistently compete for, and win, bids for jobs against larger agencies in larger cities.
With competitive wages, a desirable cost of living and a growing Lansing area that features countless activities and amenities-sports teams, parks, galleries, shopping, loft living, historic neighborhoods, museums, restaurants-it's easy to see why top creative professionals choose to live and do business here, resulting in a wonderfully supportive and active creative community with the skills and experience to produce some of the best work in the nation.
"Last year we had an overwhelming response" said Karen Stefl, partner at Such Video in Old Town. "It was great to see such diversity in the people who participated and we're excited to see who comes back or new faces of businesses looking to see what this community has to offer."
Benjamin Slayter, Director of Marketing, SGA Production Staging, a national company headquartered here in Mid-Michigan, said "I always knew creative talent existed in Lansing, but I had no idea just how much until I attended the 2008 Studio Crawl, put on by the MMCA. The experience offered here in Lansing easily matches that of cities four times the size."
The Studio Crawl is open to the general business public, educators and students. It will feature Lansing-based photography studios, video production studios, commercial print shops, design agencies and advertising agencies.
Participation costs $10, which includes a passbook with maps to each location, details and a ticket to the Lugnuts game the same evening as an after-party. The tour is self-guided so crawlers can start where they want and then visit as few or as many places as they wish.
RSVP is recommended to guarantee a ticket for the game. Participants can begin their tours at any of the businesses involved they wish, and if they aren't interested in a ticket to the game they can start at any of the locations that will be announced on Monday April 13th on the Creative Alliance website.
The Mid-Michigan Creative Alliance works to educate and promote camaraderie throughout the local creative community. MMCA has a national affiliation through the American Advertising Federation (AAF). The AAF educates its members on the latest trends in advertising, marketing and government issues and sponsors the world's largest. To learn more about MMCA, please visit www.mi-alliance.com.
To RSVP for the event please do so here.
To date, the participating locations include:
Ahptic Film and Digital
CiesaDesign
Gennara Photography
ICS Marketing Support Services
Keystone Printing
Message Makers
Studio Intrigue
Such Video
Redhead Design Studio
Vision Creative
2009 District 6 ADDY Award Winners
04/10/09
The AAF District 6 ADDY judging took place Friday and Saturday, March 27th and 28th in Lafayette, Indiana. Thanks to the AAF - North Central Indiana, who hosted the District ADDY committee and our four outstanding judges for two days of judging.
Of the 460 entries received by the District, 40 Gold ADDY Awards and 80 Silver ADDY Awards were presented. In addition 9 Gold and 21 Silver ADDY Awards were presented in the Student categories. Entries were judged based on creativity, originality and creative strategy.
Top awards went to the "Best of Show" winners. DDB captured the Broadcast Best of Show for "Team," a television commercial for Anheuser-Busch. Print Best of Show was awarded to Leo Burnett Chicago for "Timeline Campaign," done for Exclusive Reports. Leo Burnett also won the Outdoor Best of Show ADDY for "Fresh Eggs Daily," a giant mechanical egg that opened and closed each morning at a Chicago McDonalds. The Student Best of Show was given to Jenna Przybycien, at the College for Creative Studies in Detroit, for a mixed media campaign called "Knife, Grater, Peeler," produced for the Food Network.
The Mid-Michigan Creative Alliance forwarded approximately 70 entries and is proud to announce five winners. Our winners are:
To view the entire list of District 6 ADDY Winners, click here.
ADDY Successes featured in Capital Gains
03/11/09
Thanks to Capital Gains Media for their coverage of our ADDY's this year!
Read the story <here>
Reached Out - Holiday Party Success
12/29/08
Our Holiday Party - the SupplyRaiser - held at the Green Door December 11th, garnered 6 gallon-sized jugs of paint as well as several smaller bottles, lots of brushes and TONS of sketching and construction paper -- 3 big boxes of stuff in all as well as cash for the Reach Studio Art Center in REO Town.
Our mission was to help children explore art and creativity by providing supplies to a local non-profit who fosters that kind of environment.
Thanks to all those who helped out!
You can learn more about Reach by visiting their site: www.reachstudioart.org
Facebook Friends
11/01/08
The Mid-Michigan Creative Alliance is a truly unique group that is part of a real-life social network. However, we are livin' it up in the virtual world as well. Visit our Facebook Network to join our crowd online.
Lansing Firms Win Big at District 6 ADDY Awards
04/07/08
When District 6 AAF announced its ADDY Award winners for 2008 last weekend, several Lansing agencies were at the top of the list. A strong variety of Lansing firms were well represented at the district level, and the awards are indicative of what most already know of mid-Michigan: Lansing is home to a deeply skilled and competitive creative community.
The winners, along with the winning project, client and respestive ADDY award, include:
Blohm Creative Partners, Beerfacts Website for Dan Henry Distributing received a Silver ADDY.
Harvest Music + Sound Design, Whirlpool "Rockstar" for Whirlpool received a Silver ADDY.
Image Creative Group, Easter Lily for Thomas Gennara Photography received a Silver ADDY.
MADavenue, MADavenueUSA.com for MADavenue received a Silver ADDY.
Pace & Partners, "Hoops," Violin," "Spelling" for MI Education Savings Plan received a Silver ADDY.
Publicom Inc., Publicom Logo/ID for Publicom Inc. received a Silver ADDY.
Vision Creative, Dublin Square Irish Pub Logo for Dublin Square Irish Pub received a Silver ADDY.
Vision Creative, Such Video Website for Such Video received a Gold ADDY.
Mid-Michigan's student work was also well received, with Sarah Gonzalez's Before the World Ends project for Michigan State University taking home a Student Gold ADDY.
Both Gold ADDY-winning entries (Sarah Gonzalez's Before the World Ends and Vision Creative's Such Video Website) will now go on to compete in the 2008 National ADDY Awards against all other Gold ADDY winners from around the country.
Congratulations to all winners, and good luck to Sarah Gonzalez and Vision Creative.
Got something to say? Send us your news story: .
04/22/09
Thanks to Capital Gains for recapping the event, GoodFruit Video for putting together the video and the City of East Lansing for co-hosting!
Ignite Lansing was the first Ignite event in Michigan, and was a tremendous success. Stay tuned for more details on the next one. Be sure to visit our sponsors too:
MMCA Featured in Capital Gains
04/15/09
Thanks to Capital Gains for this!
Lansing Creatives Invite Students & Businesses to Second Annual Studio Crawl
04/10/09
Members of the Mid-Michigan Creative Alliance announced plans to open their doors to area businesspeople interested in learning more about the very active and well-respected marketing and advertising community in Lansing. It's all part of the second annual Studio Crawl, which will take place on Thursday, April 23, from 3 p.m. to 6 p.m.
Each year award-winning work is created in Lansing for clients from all over the world, including international auto companies, restaurants, the music industry, manufacturing and more. Organizations like MSU, BIGGBY Coffee, Audi, Comcast, bd's Mongolian Grill, Whirlpool, Harley Davidson and many more come to Lansing when looking for creative partners. In fact, Lansing agencies consistently compete for, and win, bids for jobs against larger agencies in larger cities.
With competitive wages, a desirable cost of living and a growing Lansing area that features countless activities and amenities-sports teams, parks, galleries, shopping, loft living, historic neighborhoods, museums, restaurants-it's easy to see why top creative professionals choose to live and do business here, resulting in a wonderfully supportive and active creative community with the skills and experience to produce some of the best work in the nation.
"Last year we had an overwhelming response" said Karen Stefl, partner at Such Video in Old Town. "It was great to see such diversity in the people who participated and we're excited to see who comes back or new faces of businesses looking to see what this community has to offer."
Benjamin Slayter, Director of Marketing, SGA Production Staging, a national company headquartered here in Mid-Michigan, said "I always knew creative talent existed in Lansing, but I had no idea just how much until I attended the 2008 Studio Crawl, put on by the MMCA. The experience offered here in Lansing easily matches that of cities four times the size."
The Studio Crawl is open to the general business public, educators and students. It will feature Lansing-based photography studios, video production studios, commercial print shops, design agencies and advertising agencies.
Participation costs $10, which includes a passbook with maps to each location, details and a ticket to the Lugnuts game the same evening as an after-party. The tour is self-guided so crawlers can start where they want and then visit as few or as many places as they wish.
RSVP is recommended to guarantee a ticket for the game. Participants can begin their tours at any of the businesses involved they wish, and if they aren't interested in a ticket to the game they can start at any of the locations that will be announced on Monday April 13th on the Creative Alliance website.
The Mid-Michigan Creative Alliance works to educate and promote camaraderie throughout the local creative community. MMCA has a national affiliation through the American Advertising Federation (AAF). The AAF educates its members on the latest trends in advertising, marketing and government issues and sponsors the world's largest. To learn more about MMCA, please visit www.mi-alliance.com.
To RSVP for the event please do so here.
To date, the participating locations include:
Ahptic Film and Digital
CiesaDesign
Gennara Photography
ICS Marketing Support Services
Keystone Printing
Message Makers
Studio Intrigue
Such Video
Redhead Design Studio
Vision Creative
2009 District 6 ADDY Award Winners
04/10/09
The AAF District 6 ADDY judging took place Friday and Saturday, March 27th and 28th in Lafayette, Indiana. Thanks to the AAF - North Central Indiana, who hosted the District ADDY committee and our four outstanding judges for two days of judging.
Of the 460 entries received by the District, 40 Gold ADDY Awards and 80 Silver ADDY Awards were presented. In addition 9 Gold and 21 Silver ADDY Awards were presented in the Student categories. Entries were judged based on creativity, originality and creative strategy.
Top awards went to the "Best of Show" winners. DDB captured the Broadcast Best of Show for "Team," a television commercial for Anheuser-Busch. Print Best of Show was awarded to Leo Burnett Chicago for "Timeline Campaign," done for Exclusive Reports. Leo Burnett also won the Outdoor Best of Show ADDY for "Fresh Eggs Daily," a giant mechanical egg that opened and closed each morning at a Chicago McDonalds. The Student Best of Show was given to Jenna Przybycien, at the College for Creative Studies in Detroit, for a mixed media campaign called "Knife, Grater, Peeler," produced for the Food Network.
The Mid-Michigan Creative Alliance forwarded approximately 70 entries and is proud to announce five winners. Our winners are:
- Michigan State University College of Education
College of Education Annual Report (Silver ADDY)
- Gennara Photography, LLC
The Perfect Cast (Silver ADDY)
Battenkill For Big Trout (Silver ADDY)
- Redhead Design Studio
Perspectives (Silver ADDY)
- Vision Creative
BIGGBY Coffee Website (Silver ADDY)
To view the entire list of District 6 ADDY Winners, click here.
ADDY Successes featured in Capital Gains
03/11/09
Thanks to Capital Gains Media for their coverage of our ADDY's this year!
Read the story <here>
Reached Out - Holiday Party Success
12/29/08
Our Holiday Party - the SupplyRaiser - held at the Green Door December 11th, garnered 6 gallon-sized jugs of paint as well as several smaller bottles, lots of brushes and TONS of sketching and construction paper -- 3 big boxes of stuff in all as well as cash for the Reach Studio Art Center in REO Town.
Our mission was to help children explore art and creativity by providing supplies to a local non-profit who fosters that kind of environment.
Thanks to all those who helped out!
You can learn more about Reach by visiting their site: www.reachstudioart.org
Facebook Friends
11/01/08
The Mid-Michigan Creative Alliance is a truly unique group that is part of a real-life social network. However, we are livin' it up in the virtual world as well. Visit our Facebook Network to join our crowd online.
Lansing Firms Win Big at District 6 ADDY Awards
04/07/08
When District 6 AAF announced its ADDY Award winners for 2008 last weekend, several Lansing agencies were at the top of the list. A strong variety of Lansing firms were well represented at the district level, and the awards are indicative of what most already know of mid-Michigan: Lansing is home to a deeply skilled and competitive creative community.
The winners, along with the winning project, client and respestive ADDY award, include:
Blohm Creative Partners, Beerfacts Website for Dan Henry Distributing received a Silver ADDY.
Harvest Music + Sound Design, Whirlpool "Rockstar" for Whirlpool received a Silver ADDY.
Image Creative Group, Easter Lily for Thomas Gennara Photography received a Silver ADDY.
MADavenue, MADavenueUSA.com for MADavenue received a Silver ADDY.
Pace & Partners, "Hoops," Violin," "Spelling" for MI Education Savings Plan received a Silver ADDY.
Publicom Inc., Publicom Logo/ID for Publicom Inc. received a Silver ADDY.
Vision Creative, Dublin Square Irish Pub Logo for Dublin Square Irish Pub received a Silver ADDY.
Vision Creative, Such Video Website for Such Video received a Gold ADDY.
Mid-Michigan's student work was also well received, with Sarah Gonzalez's Before the World Ends project for Michigan State University taking home a Student Gold ADDY.
Both Gold ADDY-winning entries (Sarah Gonzalez's Before the World Ends and Vision Creative's Such Video Website) will now go on to compete in the 2008 National ADDY Awards against all other Gold ADDY winners from around the country.
Congratulations to all winners, and good luck to Sarah Gonzalez and Vision Creative.
Got something to say? Send us your news story: .