It is simple. The Mid-Michigan Creative Alliance has one goal. To educate and promote camaraderie among the Mid-Michigan creative community.
The Creative Alliance has a national affiliation through the American Advertising Federation (AAF). The AAF educates its members on the latest trends in advertising, marketing and government issues. You know, the information necessary to stay current and competitive in this crazy, mixed-up industry.
A Creative Alliance membership grants you access to all the perks of the AAF. Which includes special discounts on services ranging from subscriptions to trade publications to shipping to web and telecommunication services. Not to mention a cheaper entrance fee to the ADDY® Awards, The world's largest advertising competition.
So, we hope that answers any questions you have. If not, please feel free to contact us here. Also feel free to learn more about the AAF, and all it has to offer.
Annual Events
Studio Crawl
The Mid-Michigan Creative Alliance Studio Crawl is an opportunity for Lansing area creative businesses to show off their services for the masses. Open to the public, the event is a prime opportunity for students and job-seekers to preview Lansing's diverse creative industry. For business owners, it's a tremendous chance to get the next superstar employee, or even better, some more business. Businesses are chosen at random, through an annual lottery, but only a Creative Alliance membership puts you on the list.
The ADDY® Awards
The ADDY® Awards is the world's largest, and arguably toughest, creative competition. The local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. Open to professionals and students, the ADDY® Awards is the premier event for the Mid-Michigan Creative Alliance. Membership to the Creative Alliance assures you discounted ADDY® entry fees and ADDY® Award Gala ticket prices.
Year-End Summer Extravaganza
Sadly, all good things do come to an end. But we at the Creative Alliance do our best to make sure we blow the hell out of that end. Light stretching is usually required when attending this event, whether it be a kickball challenge or a lawn dart tournament, moderate athletic ability is usually required. Fear not, such strain is greatly rewarded with a hearty feast and a Creative Alliance membership will guarantee a cheap entry fee.
Benefits
Employment Opportunities
The Mid-Michigan Creative Alliance offers a number of employment benefits for the creative searching for a gig, or the employer looking for their next superstar. The Creative Alliance Membership Directory posts the contact information of all MMCA members. The directory is separated into medium, so it's easy for would-be job searchers to find their specialty. The Mid-Michigan Creative Alliance also posts job openings online, and our events always present themselves as great networking and job-seeking opportunities for employers and future employees alike.
Discounted Entry Fees
Membership to the Mid-Michigan Creative Alliance has the potential of saving you, or your business, up to 25% off of various MMCA events. These savings include reduced admission to all MMCA events and discounted ADDY® Entry fees.
Brain-swelling Knowledge
Not only is it (relatively) cool to be a member of the Mid-Michigan Creative Alliance, but the world-renowned speakers/events presented by the MMCA have been known to make their attendees smarter. And it doesn't take a genius to recognize that smarter people are (relatively) more successful, creatively and financially. Think about it.