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MSU Students at One Show Greater China Festival

Eight Michigan State University students were awarded silver pencils at this year’s One Show Greater China Festival for campaign designs they curated for Chevrolet.


Taking place over a week in Shanghai, the students were tasked with designing an advertising campaign for the car company’s branch in the country, also working with industry mentors for guidance in their concept creation. 


The advertising and public relations students were among nearly 400 other competitors from various regions in China, alongside nine other ADPR students from MSU. The winning campaigns featured plans to promote Chevy as a catalyst for female empowerment and a virtual reality video game where you race Chevy cars, among many others.


In addition to competing at the festival, the MSU students had the opportunity to explore Shanghai’s bustling metropolis and enjoy a variety of unique eats. 


Visit the team’s blog to read more and watch a mini-documentary on their trip.